Post by Marshall Mayer

In which @gruber roasts Apple for lying about Apple Intelligence: https://daringfireball.net/2025/03/something_is_rotten_in_the_state_of_cupertino

Good stuff! But, I think he’s overthinking it. What happened was, Board-level people and Wall Street both yelled the same thing at Tim Cook: “Make grandiose AI announcements or your share price goes down.” In 2025 capitalism, those voices can’t be ignored or resisted. So they made the announcement.

Also, good on Apple for declining to ship a shit product under the Apple Intelligence brand.

#apple

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@timbray @gruber Perhaps Apple will learn from their mistakes. OTOH, they should never enter into an AI arms race based on use cases that are, er, useless. One is generative AI applied to photography. "Clean Up" in Photos is a gimmicky example, and it should end there.

I wrote as such to Tim Cook: https://take-note.com/note-takers/marshall--mayer/related-content/apple-protect-authentic-photography (no response). I'm encouraged that, thus far, nothing else has been introduced in Photos to damage authentic photography. I hope the same for Photomator.

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